The funds will be used in the program of closing down orphanages, carried out by the Foundation
In June, Hope and Homes for Children and JYSK România, strategic partner of the Foundation, carried out the campaign “Am nevoie de tine” (I need you) to raise awareness about the need to close down orphanages and provide a better life to the children living there, as they deserve it, but also to encourage SMS donations to support the Foundation's activity. As a continuation to the campaign, which resulted primarily in the doubling the SMS donations for Hope and Homes for Children, JYSK România will donate 75 000 euro, which will be allocated to the programme for closing down of old-type institutions (orphanages) and devising small group homes for children leaving the orphanages.
The initiative “Am nevoie de tine” was started by Alex Bratu, Country Manager for JYSK România and Bulgaria, also a member in the Board of Hope and Homes for Children. Alex Bratu composed and wrote the lyrics of a song dedicated to children in orphanages – “Am nevoie de tine”, through which he and other 10 artists, naming themselves “Friends of Hope and Homes”, urged for charity in July – a 2 euro / month SMS donation for the Hope and Homes for Children Foundation. For each 2 euro SMS donation in that period, JYSK România donated another 2 euro.
The campaign, which was carried out throughout June, had more than a million views on Youtube, which contributed to the doubling of SMS donations for Hope and Homes for Children. As a continuation to the campaign, JYSK România will donate 75 000 euro to the Hope and Homes for Children Foundation, which will be used in the programme for closing down orphanages in Romania in the time span June 2019 – June 2020. JYSK România is a strategic partner of the Hope and Homes for Children Foundation, having started in 2017, and supports the programme for closing down orphanages by providing furniture and accessories to the small group homes devised by the Foundation.
“I am glad our campaign’s message reached so many people and that in this way we managed to make Hope and Homes for Children’s activity more known and gather more donators. I would like to thank the artists who accepted the invitation to sing the song “Am nevoie de tine” and made possible this campaign. Hope and Homes for Children's activity was known to many of them, as was the situation of children in orphanages. The campaign ended, but our partnership with Hope and Homes for Children goes on for the third year, when we will build new small group homes, where several children will leave the old-type institutions and will move in a more pleasant environment. We hope more people will join the Hope and Homes for Children’s supporters and will become donors to support the closedown of orphanages and provide institutionalised children with a beautiful childhood”, said Alex Bratu, Country Manager JYSK România and Bulgaria
The artists who answered the call of Alex Bratu, becoming thus the voice of children in orphanages, were Alexandra Ungureanu, Alexandra-Maria Hojda, Ligia Hojda, Flavia Hojda, Laura Mihăilă, 1Q Sapro, Adrian Mariaș (ala Geagea), Pavel Ulici, Marius Popa and Andrei Neagu. Adrian Tăbăcaru composed the orchestration and musical arrangement.
“When our partners surprise us with ideas beyond a basic funding, we know we have on our side more than a family with similar visions, but also a friend. When this friend makes the effort to compose the music and lyrics for a song in which he makes the voice of the children heard, and gathers a group of generous artists which he names “Friends of Hope and Homes”, you know you find yourself in the company of the selected few who not only talk, but also make good things come true. Alex Bratu’s personal effort and his company’s speaks volumes about their involvement beyond a money donation. We would like to thank them and the artists who generously supported this project which resulted in double SMS donations for Hope and Homes for Children, but also in a successful clip, with a very strong message: children in foster care centres also have the right to childhood.”, stated Robert Ion, fundraising director, Hope and Homes for Children.